Ronald Wilson Reagan 1966 California Gubernatorial Election

Events of November 2 & 3


The package includes an original copy with its handwritten notes with two extra copies on acid free paper of the 15 page Campaign Schedule materials for Governor Reagan’s General Election Campaign for his appearances in Northern California in the final days of the campaign on November 2 and 3, 1966 starting with his arrival in Redding with a speech at Shasta College. The speech was followed by an airport rally in Oroville and then an evening appearance at a telethon in Oakland with an overnight stay at the Boatel at Jack London Square in Oakland. The Schedule then included a private Thursday morning meeting in San Francisco followed by a Motorcade down Montgomery Street in San Francisco that attracted 250,000 thousand viewers prior to a speech at the Pacific Gas and Electric Company.

Some ugly Chicago style Illinois politics became involved in the parade. San Francisco had had its last Republican Mayor, George Christopher, and had elected John Shelley in 1964, the first in a string of Democratic mayors that has continued to the present day. At the time, the city itself had a strong democratic component while at the present it is even more liberal, socialistic and anarchistic. While we had the necessary parade permits and permission from the police, I suspected that some of the city employees would try to sabotage the parade as it was, to mix metaphors, really a thumb in the eye in the very heart of the democratic establishment’s base as Reagan’s opponent, Governor “Pat” Brown was a native of San Francisco and had previously served as its District Attorney.

Yes, we had targeted it deliberately as the campaign was drawing to a conclusion. Our thought was to show them that we could win even in their home citadel. Therefore, I added two extra blocks to the starting point of the parade on the premise that they might attempt to prevent its staging and delay the entire timing of the parade’s start. That way we would miss the people poring out of the office buildings for lunch and the parade would have far fewer viewers.

Sure enough, I was right. Somehow, the City’s Department of Transportation arranged to have the streets dug up and totally blocked for the first two blocks of the proposed route. However, working with the advance men that I had assigned to the event, I had set up a secondary plan that frustrated their anticipated efforts to derail the parade by simply moving the staging area one block to the north and then rejoining the original route after two more blocks. As modern office windows no longer opened, I ordered an extra seven tons of ticker tape to be shoveled from the roof tops.

The parade was a resounding success.

These events were followed by a tour of the Hewlett Packard Company plant in Palo Alto followed by a Chinatown, San Francisco rally with a flatbed truck, a drum corps, a lion dance band and a brief automobile parade prior to Reagan’s 9:15 P.M. departure for Southern California from the San Francisco International Airport. Also included is the coordinating Schedule of all California Republican state wide candidates for the period from the end of October to the election on November 6, 1966.