Governor Nelson Aldrich Rockefeller
1964 Republican California Presidential Campaign
Political Memorabilia Catalogue
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  • Envelope and Letter from Governor Nelson A. Rockefeller thanking Peter Johnson for his efforts serving as the Northern California Schedule Director for Rockefeller’s 1964 Republican Primary Presidential Campaign.

  • Rockefeller’s Confidential Schedule for the January 28th, 1964 California campaign launch appearance including all of the details on the extraordinary reception that he received at the Peacock Gap Country Club in Marin County that revived his flagging Presidential campaign, the names of the reception committee, the traveling party and staff lists together with details on the ordering of the engraved invitations for the reception, and the staff and press list for the train trip to Southern California. Anticipating a strong interest in consequence of the thousands of engraved invitations to the event, I had the Governor, his staff, the press and I come in by a back entrance to the Country Club over a steep dirt road on a hill behind the Club. The reception, coupled with the evening commute hour, caused a five mile long traffic jam backup from U.S. Highway 101 to the Country Club. It was estimated that 7,500 people attended the event. The press was kept happily employed through the provision of an ample supply of liquor in addition to having the necessary typewriters and telephones for calling in and reporting their stories. The success of the event received nationwide press and television coverage.

  • A sample envelope and engraved invitation from Senator John F. McCarthy and Assemblyman William Bagley used to invite Marin Republicans to attend a reception for Governor and Mrs. Rockefeller at the Peacock Gap Country Club in Marin County, San Rafael on Tuesday, the 28th of January 1964 in San Rafael California.

  • A photocopy of the report on the editorial page of the Independent Journal of San Rafael noting the extraordinary reception at the Peacock Gap Country Club.

  • A newspaper clipping on the Peacock Gap reception from the San Francisco Chronicle by Earl C. Behrens, their political writer who was then considered the dean of the California Political Press Corps.

  • The Rockefeller Campaign Express newspaper of February 15, 1964 reporting on the very successful campaign launches events in Northern and in Southern California.

  • The Rockefeller’s Confidential Schedule for March 11th, 12th, 13th and 14th starting with his arrival and the events in Sacramento, Concord, Oakland and the University of California at Berkeley with its massive welcome by 5,000 students followed by a visit to Los Angeles and then a return for events in Fresno together with lists of overnights, participants, routes and times.

  • The Rockefeller Campaign Express newspaper of April 1, 1964 twelve page edition with a full front page photograph showing part of the welcoming crowd of students with a follow up photograph and article on Rockefeller’s University of California speech at the University of California’s Berkeley campus. The crowd gathered because of the presence of a presidential candidate walking past the school classroom buildings at the precisely timed moment of their recess for lunch. The accumulation of the crowd was not an accident. It was timed. I walked the route twice the week before the event knowing that, once a crowd had started to gather, the curiosity of the students would bring many more of them over to see what was happening. It gained national press and television coverage. It was from this event that the “Free Speech” movement took life as some students resented the fact that Rockefeller could use the facilities and attract a crowd while their outdoor tables were being ignored. As is noted in Wikipedia, “In protests unprecedented in this scope at the time, students insisted that the university administration lift its ban of on-campus political activities and acknowledge the students’ right to free speech and academic freedom.”

  • Envelope and engraved invitation from U.S. Senator Thomas H. Kuchel to attend a reception for Governor Rockefeller at the Hotel Fresno on Friday, March 13th 1964 in Fresno, California.

  • Rockefeller’s Confidential Schedule for April 1st, and the morning of April 2nd with two pages of the detailed schedule for his multiple appearances with its lists of participants, his traveling party, the press, reservations and room numbers together with a one page list of the key police departments, their addresses and Chiefs of Police for the visit.

  • Envelope and engraved invitation from Assemblyman and Mrs. Carl A Britschgi to attend a reception for Governor Rockefeller at the Thunderbird Hotel in Millbrae, California on Wednesday, April 1st, 1964.

  • Rockefeller’s Confidential Schedule for May 20, 1964 with a one page overview of the day’s events and the full details of the down to the minute events in Riverside and the timing and routes to San Bernardino its events and stops. A total of three copies of the Schedule.

  • Pocket Fact Card for an appearance in the City of Ventura. At every campaign stop, a four inch by six inch card was prepared that provided the candidate with information on incumbents, the number of registered Republicans, the political nature of the population of the city and county, basic facts about its geography and economic base together with a listing of the key Rockefeller people in the County and at the event.

  • Three standard sized Rockefeller for President Bumper Stickers.

  • Two small sized “Rocky 64” Bumper Stickers.

  • One “Vote Rockefeller for President” Banner Style Pointed Cardboard Flag (Six Inches High - Twelve Inches in Length) suitable for waving from a stick.

  • Two Rockefeller Press Car Window Placards.

  • Copy of a ticket for the Republican National Convention Pre-Convention Tour of the Cow Palace for the 1964 Presidential primary convention.

  • Thirteen Rockefeller for President Lapel pins.

  • Four Red Luggage Tags used for the Governor and staff.

  • Nine business cards for Peter Johnson as a campaign Special Representative.

  • Miscellaneous Rockefeller Presidential opponents’ campaign materials.

  • San Francisco Chronicle & Examiner front sections of their July 9, 1964 editions featuring in headlines and by pictures Governor Scranton’s reception in San Francisco following Rockefeller’s Primary defeat on July 2, 1964. I organized this extraordinary reception.

  • A copy of the bizarre “Fact” magazine issue of September and October 1963 quoting from 1,189 Psychiatrists to the effect that Goldwater was psychologically unfit to be President. It is a classic “hit” piece worthy of a World Grand Prize for its nastiness, vile cartoons and the editor’s (Ralph Ginsburg) and psychiatrists’ prejudicial stupidity.

  • A Goldwater Campaign bumper strip.

  • A large Bill Scranton for President Official Staff button with ribbon.

  • A small Scranton button.

  • A “Nobody for President Campaign” button handed out by Art Hoppe, nationally syndicated humorist and columnist for the San Francisco Chronicle. “Nobody” was the name of his fictional creation as a candidate for president.